We become sages of your brand. We rigorously analyze your product and market before acting. Strategy, then communication is one of our precepts. We are media agnostics: we don’t play favorites; we use the right medium at the right time. From print to emerging electronic media, we devise an irresistible message and transmit it via the channel your target audience can’t live without.
Efficiency is an absolute requirement: we treat your resources - time and money - as our own. Although we are eternal optimists, we will tell you the truth about your brand and business plan, no matter how badly it hurts: honesty is efficiency.
The Hondo Group has harnessed the incongruous iconic appeal of a brilliant tropical fish to sell hybrid corn varieties, while simultaneously employing SMS technology to send real-time corn prices to farmers’ cell phones. We have converted a common colloquial cry -- “This Thing Is Legendary!” -- into the enduring slogan of the nation’s longest running stock show and rodeo.
The Hondo Group has redefined and enlarged the customary space of full-service advertising. But we see creativity and innovation as potent tactics, not accomplishments. Experienced specialists in marketing communications, we recognize the vital importance of client-driven strategy. Marketing should be compellingly original while remaining precisely relevant to your needs.
No business can afford to simply construct a Web site and pray for rain. The Hondo Group provides Web Development services at an unparalleled level of technical sophistication and organizational unity. The vast majority of interactive marketing firms do not design Web sites. We do. Web design firms do not create databases and offer customized software. We do.
Marketing agencies do not offer innovative interactive services in conjunction with unrivaled print media campaigns, event planning, and customer relations management. We do. And unlike many firms, we insist on constant, clear internal communication - we act as one. The continuum of specialists charged with meeting your unique needs will collaborate openly and synergistically.
Recently, the mayor of a major American city destroyed a dilapidated building with an excavator - because we convinced him to. The mayor’s destructive binge attracted a horde of local media, and this spectacle launched The Hondo Group’s comprehensive marketing campaign for a large real-estate development company.
We have developed a quantitative assessment tool for evaluating environmentally sound business practices. Sustainability can create demand. Our research-tested Sustainable Business Plan turns environmental consciousness into a formidable strategic move.
