Classic Shaving Names The Hondo Group Marketing Agency of Record

PALM SPRINGS, California and AUSTIN, Texas (December 9, 2009) – Classic Shaving, manufacturer and purveyor of the finest quality traditional wet shaving and grooming products available anywhere in the world, is pleased to announce The Hondo Group as its new agency of record. The agency was selected by the owners of Classic Shaving for their proven record of innovation in traditional spaces.

“Despite today’s near obsession with quick and inexpensive products, there has been a resurgence among men in their twenties to forties in the old school wet shave. We look forward to working with The Hondo Group to help us reach and inspire them,” said Danielle Dupont of Classic Shaving. “As seasoned marketers with passionate creative resources we know the Hondo Group team will be the perfect partner for us.”

The Hondo Group will be responsible for providing strategic brand and marketing communications services including advertising, public relations, web and digital presence. The account will be under the direction of President, Lynn Balinas, who manages The Hondo Group’s Austin headquarters.

“We are very pleased to have the opportunity to form a partnership with such an outstanding firm,” said Lynn Balinas, President of The Hondo Group. “Representing what will become widely regarded as one of the premier men’s grooming companies is a terrific opportunity for us and we look forward to helping them extend their brand and their business.”

About Classic Shaving

Classic Shaving, headquartered in Palm Springs, California, offers the finest quality traditional wet shaving and grooming products available anywhere in the world. Products that are being rediscovered by thousands of men who have become dissatisfied with the performance of typical drugstore offerings. Classic shaving is the exclusive US importer for the Thiers-Issard famous "Loup et Bellier" (Wolf & Sheep) brand straight razor line, which has set the standard for quality razors throughout Europe and the world. A complete line of wet shaving products and accessories are sold worldwide via the internet at www.classicshaving.com and in The Men’s Room, a Classic Shaving retail boutique located at 174 North Canyon Drive in Palm Springs.

About The Hondo Group

The Hondo Group, an Austin-based marketing communications company, is dedicated to providing clients with strategic branding processes and procedures, new products and technologies. The company provides a comprehensive range of marketing services and represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. The Hondo Group helps clients close the marketing loop between great products and satisfied consumers.

For more information, please contact us today