The Hondo Group originated as a restlessly non-conformist marketing team within JLM1926. In 2006, our corporate parent deferred to our renegade streak and granted us independence. We promptly rejected the narrow confines in which most marketing firms operate. We are radical innovators, delivering unexpected graphic imagery and brand differentiation techniques.
We offer pioneering professional services and unique business planning and assessment tools. We are imaginative experts, but we are also methodical: we appreciate the importance of an overarching marketing model, meticulously formulated to match your needs.
The Hondo Group is everything a world-class advertising firm should be - and many things ad firms have never been.
Lynn Balinas
President
As proud of his Aggie ring as his 30+ years in marketing and advertising, Lynn is the strategic thinker who can help build your brand to new heights. His favorite quote, “None of us is as smart as all of us,” defines Lynn’s management style and exemplifies the agency’s unique approach to ensuring our client’s success.
Kim Jones
Vice President
Kim is the ultimate go-getter. With more than 17 years of agency experience, Kim has worked in nearly every capacity of account management. Bringing her family-oriented and values-driven personality to the agency, Kim, along with her husband and five children, also manages a purebred Hereford cow/calf operation.
Patricia Lawson
Account Supervisor
Constantly seeking the newest and most effective way to brand her clients, Patricia is known for bringing her energy to all projects. For her efforts, she has a proven record of delivering real results to her client’s bottom line. In addition, Patricia and her husband manage a 300-acre beef cow/calf operation with her daughter and two sons.
Courtney Kleefuss
Account Supervisor
Courtney first realized the far-reaching impact of sustainability practices during her tenure as a Peace Corps Volunteer in Samoa, where she focused on teaching sustainable farming methods to several villages throughout the region. Prior to joining The Hondo Group, Kleefuss served as an Executive Director of two associations at Drake & Company, a program manager for Beeline Managed Services and as a fundraising specialist for the Make-A-Wish Foundation.
Damon Daood
Senior Art Director
Known as the agency’s design ninja, Damon’s focus and eclectic ideas provide innovative solutions to all client projects. A highly talented filmmaker, he provides senior design capabilities and video production to agency clients.
Joseph Santori
Senior Interactive Art Director
A multi-faceted artist, Joseph Santori brings over two decades of graphic design and animation experience to The Hondo Group. His knowledge of various art forms, including painting and photography, helps him create unique solutions for our clients’ interactive needs. His former clients include Warner Brothers Independent, Sony Online Interactive, Ion Storm, MicroProse and Reflectix Inc. Also a professional musician and performer, Joseph plays over 15 musical instruments.
Gregory LeRoy
Senior Developer
After more than 10 years in web development and software engineering, Gregory has a unique perspective. Often referred to as a “weaver”, he has developed web sites, web applications, and software for companies and clients such as The Texas Restaurant Association, The Texas Finance Commission, IBAT, Milkshake Media, e-MDs, Dell Computer Corporation, CompassLearning and FIRST ROI.
Tina Lopez
Traffic Manager
Tina brings nine years of experience in editorial design, project management and department administration to The Hondo Group. As “the keeper of all things” relating to workflow and process management, Tina combines an innate organizational ability with trademark enthusiasm – shepherding every project through from the very beginning phases to the final, finished deliverable.
Diana Britton
Media Planner
A master multi-tasker, Diana has her hand in a piece of almost every agency project. With more than 15 years of experience in marketing and market research, her meticulous approach and great people skills translate to real results for clients though her media buying and planning services.
